From Jayski.com:
Goodyear NOT leaving NASCAR:
Goodyear Officials say there's
nothing to talk about the company looking for a way out of NASCAR, a
topic of speculation over the weekend. Adding fuel to the fire was an ad
buy by Michelin on the FOX broadcast, making Michelin a presenting
sponsor of the event. Goodyear has been in the financial wringer the
past few months, with financial losses, layoffs, and a much-publicized
reorganization. The last Goodyear was in trouble, during the 1987-88
buyout attempt, [NASCAR's Bill] France reached for the phone and invited
Hoosier Tire into the game, setting off two costly tire wars (1988-89
and 1993-94). There was speculation that Michelin's ad play arose,
perhaps, from just such an invitation, with NASCAR seeking to ensure a
reliable supply of tires. According to Goodyear, not so. Goodyear's
contract with NASCAR as exclusive supplier is through 2007 and was
renewed last fall. Michelin? "They're a South Carolina company
[U.S. operations based in Greeneville, S.C.], and that's just the way
they play," marketing director Rick Heinrich said Friday.
"They like to jab at us. We'll jab back when the time is
right."(Speed
Channel)(3-18-2003)
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